16. Fundable, Findable, and Fearless: Kevin L. Brown on Reinventing Nonprofit Fundraising

In this inspiring 16th episode of Non-Profit North Stars with Jim Eskin, we spotlight Kevin L. Brown, Founding Partner and CEO of Mighty Ally, a global force in nonprofit strategy and branding. Speaking from Malaysia, Kevin shares the story behind his new book,

Fundable & Findable  The Brand-New Way to Fix Your Nonprofit Fundraising, a labor of love born from years of consulting, training, and community-driven research with 340+ nonprofits in 51 countries.

Kevin unpacks his bold Fundable/Findable Framework, explaining how nonprofit leaders can finally escape the starvation cycle and stop the endless donor chase. 

Whether you’re leading a grassroots initiative or scaling a global nonprofit, this episode offers real, actionable insights for leaders ready to rethink the way they grow their missions.

Key Takeaways:

• The Nonprofit Starvation Cycle is Real: Most nonprofits operate in survival mode, stuck in an endless loop of fundraising just to stay afloat.

• Fundraising Alone Can’t Fix Fundraising: Kevin argues that the traditional donor chase model is broken, and a deeper strategy is needed.

• The Fundable/Findable Framework:

  • Fundable: Showing donors why you exist, what you do, who will do it, where you're going, how to get there, and when it will be done.

  • Findable: Occupying a distinct space in the minds of your ideal funders, and routinely communicating your promises to them.

• Your Brand Is More Than a Logo: Brand clarity means aligning your theory of change, strategic plan, positioning strategy, and marketing communications in a sequential, thoughtful way.

• Democratizing Access to Expertise: Kevin's mission is to make these tools available to nonprofits of all sizes — not just the big ones with budgets for consultants.

• If 'Brand' Sounds Too Corporate… Call it identity, clarity, unity, or direction — what matters is that you do the work to define and share your mission in a compelling way.

🌐 Learn more about Kevin’s work and explore the Fundable/Findable Framework at: fundablefindable.org